Bud Light’s Super Bowl Hail Mary

Written by Richard Kocur

The Hail Mary pass. It’s a desperate, last-ditch attempt by a football team to score a touchdown in the waning seconds of the game. The pass usually comes from near midfield, well outside of the typical scoring zone, and, as the name implies, often requires a form of divine intervention to be successful. It rarely works, but when all else seems lost, why not try it?

With the NFL’s big game scheduled to take place in a few short days, the attention of football fans everywhere will be focused on two things: the game and the commercials.… Continue Reading

The Hard-Earned Lesson of the Summer: Go Woke, Go Broke

Written by Curtis Ferrin

It’s always been true—pride comes before the fall. This summer, companies proved it like never before. The people spoke, voted with their dollars, and chose family values over corporate America’s virtue signaling. We witnessed companies that went “woke”—from Target to Anheuser-Busch—instantly regretting the backlash they caused and taking backward steps. People are tired of the nonsense, especially when marketing departments promote things like gender ideology that actively targets our children. Let’s review the corporate wokeness we’ve seen in recent months, and what happened next.… Continue Reading

The Bud Light Hangover

Written by Dr. Richard D. Kocur

Anheuser-Busch InBev is the world’s largest beer company with over 400 global brands. Among these brands is one of America’s leading light beers, Bud Light, known for its sophomoric, fun, and outlandish advertising characters like Spuds McKenzie and the Dilly-Dilly knights.

Recently, the beer’s executives decided that the best way to communicate the attributes of the product to their target audience of mostly young, blue-collar males was to promote a sponsorship with transgender influencer and activist Dylan Mulvaney.… Continue Reading

A Christian Response to The Dylan Mulvaney Mania

Written by Peter Heck

Years ago I remember being floored when I realized that Abercrombie and Fitch – which is a clothing company – was actually selling clothes by using nakedness.

I should have known then that it was only a matter of time before I’d see Nike, a company historically associated with athleticism and even masculinity, selling sports bras and women’s athletic gear by using a man.

Dylan Mulvaney is now an influencer for Nike Women’s products.