Written by Dr. Richard D. Kocur
Anheuser-Busch InBev is the world’s largest beer company with over 400 global brands. Among these brands is one of America’s leading light beers, Bud Light, known for its sophomoric, fun, and outlandish advertising characters like Spuds McKenzie and the Dilly-Dilly knights.
Recently, the beer’s executives decided that the best way to communicate the attributes of the product to their target audience of mostly young, blue-collar males was to promote a sponsorship with transgender influencer and activist Dylan Mulvaney.… Continue Reading
Tags: Alissa Heinerscheid, Anheuser-Busch InBev, Bud Light, Budweiser, Clydesdales, Dilly-Dilly knights, Disney, Dylan Mulvaney, New Coke, Parental Rights Bill, Spuds McKenzie, Wharton School of Business
Marriage, Family & Culture | David E. Smith |
May 16, 2023 6:24 AM |
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Written by Peter Heck
Years ago I remember being floored when I realized that Abercrombie and Fitch – which is a clothing company – was actually selling clothes by using nakedness.
I should have known then that it was only a matter of time before I’d see Nike, a company historically associated with athleticism and even masculinity, selling sports bras and women’s athletic gear by using a man.
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