Did You Receive Irvin’s Attack Mailer on Bailey?

Written by Fran Eaton 

Every political campaign’s dream is to get potential voters to glance at piece of mail they find in their mailboxes, then their hearts pound quicker if those voters stop and read the mailing cover. Then they hope the voter will open the piece and read what they want those voters to know – either good stuff about their candidate or bad stuff about their opponent.

And that’s all besides the great money the printer gets for doing the mailer, the piece designer gets for putting it together and the political consultants commonly get for, well, being campaign consultants.… Continue Reading