Posts tagged: Richard Kocur

Bud Light’s Super Bowl Hail Mary

Written by Richard Kocur

The Hail Mary pass. It’s a desperate, last-ditch attempt by a football team to score a touchdown in the waning seconds of the game. The pass usually comes from near midfield, well outside of the typical scoring zone, and, as the name implies, often requires a form of divine intervention to be successful. It rarely works, but when all else seems lost, why not try it?

With the NFL’s big game scheduled to take place in a few short days, the attention of football fans everywhere will be focused on two things: the game and the commercials.… Continue Reading