How to Win a Race Decided by Just 43 Votes (IFS #494)
Former Illinois state representative Tom Morrison explains why down-ballot elections matter more than you think – and how ordinary conservatives can actually win them.
Morrison, who won 6 for 6 in suburban Cook County and later served 12 years in the Illinois House, shares the practical playbook behind his new Candidate Master Class.
Candidate Master Class is a self-paced training built to help future candidates run smarter local and state campaigns without the overwhelm of generic political advice. You’ll discover:
- Why school board, village council, library board, county board, and state legislative races have outsized influence on daily life
- How low-turnout spring elections can be won with a few hundred or a few thousand votes
- Why door-to-door campaigning still beats social media, podcasts, and random event-chasing
- The biggest mistakes first-time candidates make when they file too late and prepare too little
- How to listen well, build trust, and turn hostile or skeptical conversations into votes
Go to candidatemasterclass.com and use code ILFAMLY10 for 10% off.
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| Jenna Smith | 
September 22, 2026 7:53 PM
