In this episode of Illinois Family Spotlight, former Illinois State Representative, Tom Morrison explains why down-ballot elections matter more than you may think.

Because of his experience, Morrison launched his Candidate Master Class– a self-paced training designed to help candidates run smart, effective campaigns.

In this class, you will learn:

• Why school board, village council, library board, county board, and state legislative races have outsized influence on daily life
• How low-turnout spring elections can be won with a few hundred or a few thousand votes
• Why door-to-door campaigning still beats social media, podcasts, and random event-chasing
• The biggest mistakes first-time candidates make when they file too late and prepare too little
• How to listen well, build trust, and turn hostile or skeptical conversations into votes

Go to candidatemasterclass.com… Continue Reading